Jumia Nigeria initiates the 2024 Tech Week

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Jumia Nigeria has promised customers exciting deals and the latest gadgets to help them elevate their tech experience, as it commenced its annual ‘Tech Week’ campaign.

The e-commerce firm, in a release on Tuesday, disclosed that this year’s theme “Upgrade Your Experience” focused on empowering consumers to embrace the transformative power of technology.

According to Jumia Nigeria, the campaign, which runs from March 18-31, 2024, provides millions of consumers with the opportunity to snag amazing deals on a wide range of tech essentials, from cutting-edge smartphones and laptops to top-of-the-line home appliances and entertainment systems.

It noted that it was partnering with top brands like Infinix, Tecno, Xiaomi, Oraimo, Binatone, Haier Thermocool, Sun King and Itel, Jumia ensures a diverse selection of high-quality products across different categories.

“We’re thrilled to present Jumia Tech Week 2024, a platform to bridge the digital gap and empower Nigerians with the latest technology. With the continuous rise in smartphone adoption and internet penetration in the country, the demand for accessible tech is stronger than ever. Through strategic partnerships with top international and local brands, we aim to make tech upgrades a reality for all.

“During this campaign, consumers will have access to a wide range of high-quality tech products at the best prices,” said the CEO of Jumia Nigeria, Sunil Natraj.

Commenting on the partnership with Jumia for Tech Week, Integrated Marketing Communications & PR Manager, Infinix Nigeria, Oluwayemisi Ode, stated, “Infinix is thrilled to once again partner with Jumia for Tech Week 2024. Our partnership with Jumia exemplifies our commitment to providing customers with access to cutting-edge smart mobile devices at the best value.

“Jumia’s reach as Africa’s leading e-commerce platform provides the perfect platform to showcase Infinix’s cutting-edge smartphones, and accessories to a wider audience. This year, we are particularly excited to offer Tech Week shoppers exclusive deals on our latest devices, making it the perfect opportunity for consumers to upgrade at the best prices.”

With over 103 million internet users reported at the start of 2024, Nigeria continues to witness a surge in internet penetration, exceeding 45 per cent.

“Smartphone adoption is also on the rise, highlighting the growing appetite for technology amongst Nigerians. Jumia Tech Week caters to this evolving landscape, providing a platform for seamless access to the latest tech essentials,” it remarked.

According to the firm, beyond just amazing deals, Jumia Tech Week offers exclusive flash sales with further discounts on select products, exciting giveaways and contests throughout the campaign, as well as a seamless online shopping experience with secure payment and pay-on-delivery option.