MTN and Tappi collaborate to grow in Côte d’Ivoire

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Tappi, the end-to-end digital commerce SaaS solution tailored for Africa’s micro, small, and medium-sized businesses, has announced its expansion into Côte D’Ivoire.

 The e-commerce platform made this disclosure in a statement.

Building on its operations in Kenya and Nigeria, Tappi’s latest country launch would feature an extension of its existing partnership MTN, marking a significant step forward for the startup’s mission to drive the digitalisation of MSMEs across Africa.

Tappi explained that Côte d’Ivoire’s MSMEs would receive access to Tappi’s SaaS and enterprise-grade tools for $8/month.

The tools will empower them to generate SEO-optimised websites in less than two minutes, distribute online ads, and secure access to a host of additional digital services.

Through Tappi’s partnership with MTN Côte d’Ivoire, the telecom’s 17 million customers in the country will also be able to access these services via integrated data bundles, bolstering their capacity to get online, build trust, and reach new customers.

 The CEO and co-founder of Tappi, Kenfield Griffith, said, “With a strong GDP growth rate of 6.9 per cent, Côte S’Ivoire not only represents the ideal market to empower MSMEs primed to digitise and significantly expand their customer base, but will act as a critical gateway to access Francophone Africa’s 150 million consumers as we identify future growth opportunities across the region.”

“Alongside MTN, we are proud to kick start this mission with one of our top partners who has been integral to tappi since day one and is equally committed to the goal of digitising MSMEs across Africa.

“With over 17 million customers in Côte d’Ivoire alone, and a robust mobile money network, we firmly believe MTN holds the perfect reach, scale, and infrastructure to seamlessly get technology into the hands of MSMEs ready to grow their businesses, and we look forward to driving ahead with the next phase of our partnership.”

Since its inception in 2022, tappi has been on a rapid growth journey, capturing verified reviews on over $3m consumer transactions and engaging with over 150K consumers.

According to UNECA, SMEs form over 98 per cent of total businesses in Côte d’Ivoire, but despite their importance to the economy, many businesses still face major difficulties building a trusted online presence.

This is primarily due to current tools being too complex, the requirements for an international credit card, or the listing of websites in places where trust is difficult to gauge, establishing significant hurdles to access and convert new customers.

The CEO, MTN Côte D’Ivoire, Djibril Ouattara, said, ‘MTN strives to lead the way in delivering a bold new digital world, guided by our Ambition 2025 strategy.

 “We believe in providing the benefits of a modern connected life to all, with a focus on supporting MSMEs as the future drivers of digital business and economic growth. Through connectivity, communication, collaboration, and cloud solutions, we aim to empower businesses for sustainable growth.”