MTN is set to grant over N65 million to startups in Nigeria 

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This campaign is geared towards empowering young people in Nigeria with the entrepreneurial skills and values necessary to succeed in a variety of economic sectors – iT360 Magazine

Leading telecomunication company, MTN is set to invest in Nigerian owned businesses through a campaign – ‘MTN Pulse BlowMyHustle’, which aims to economically empower Nigerian youths involved in scalable businesses.

‘Side hustles’ amongst Nigerian youths have become prevalent compared to previous generations. 

According to a 2019 Geo Poll, side hustles have become fast-rising, with Nigeria leading the pack at 44.4%, followed by Kenya at 40.8%. This report sampled youths from Nigeria, Kenya, South Africa, Uganda and Tanzania, and found some of the major side hustles include agriculture, entertainment, ICT, online business, logistics, and food and beverage sectors, among others. 

Speaking at the MTN Pulse launch event on Wednesday, October 19, 2022, Chief Marketing Officer, MTN Nigeria, Adia Sowho, said: “The ‘hustle spirit’ amongst Nigeria’s young people is truly inspiring as they are innovative and entrepreneurial. MTN is here to support that ‘hustle’ so that their dreams can become reality. Young business owners have told us what they need, and with MTN Pulse Blow My Hustle, we will share business skills from experts in relevant fields and create access to financial grants. We look forward to the transformation that this initiative will propel.”

This campaign is geared towards further building entrepreneurial skills amongst Nigerian youths and providing them with the right principles to excel in various business industries.


The shortlisted 100 candidates of this initiative will gain access to virtual training on Business Management, Digital Marketing, Financial Literacy, Investment Strategies, Business Legal Requirements, Elevator Pitches amongst others; and tasks will be assigned after each class.

How to apply

Applications for the MTN Pulse Blow My Hustle campaign are open to explore the various data offerings and share your compelling business plan visit the MTN Pulse website.